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Growth Marketing Manager (m/f/n)

Köln, Homeoffice
Full-time
Permanent employee

Career at Crowdfox

We are continuously evolving our approach to growth — data‑driven, experiment‑focused, and supported by modern growth tools. In this role, you will develop new ideas, test bold hypotheses, and scale what proves effective. You are the driving force shaping and advancing our growth initiatives.

Your mission

Growth & Experiments
  • Establish a weekly experimentation rhythm (hypothesis → launch → learnings → iteration).
  • Identify the biggest bottlenecks in the funnel and prioritize initiatives by impact.
Acquisition & Channels
  • Test and scale the channels that work for us (Paid, SEO/Content, landing pages, partnerships, communities).
  • Develop outbound enablement: offers, messaging, sequences, proof points.
CRO & Messaging
  • Optimize website and landing pages — copy, structure, CTAs, social proof.
  • Work closely with our ICP: clear value propositions, segmented headlines, relevant use cases.
Lifecycle & Nurturing
  • Build nurturing flows and increase the lead‑to‑SQL conversion rate.
  • Craft relevant touchpoints across the journey (education → intent → conversion).
Measurement & Attribution
  • Define KPIs and tracking — no “vibes marketing,” but measurable results.
  • Collaborate closely with RevOps to ensure clean data, lifecycle stages, and reporting.

Your profile

Must-have
  • 2–4+ years of experience in Growth, Performance, or Demand Gen (ideally in B2B SaaS).
  • You can execute hands‑on: campaigns, landing pages, tracking, copy.
  • You understand KPIs and can explain which lever influenced which metric.
  • You work experiment‑driven, pragmatic, and data‑based.
  • You are channel‑agnostic and go where the highest impact is.
  • You take ownership and work with high speed and a strong iteration mindset.
  • You collaborate closely and constructively with Sales & RevOps — growth is a team sport.
  • You are confident working with HubSpot (workflows, landing pages, campaigns, reporting).
Nice-to-have
  • Experience with Clay or Apollo (enrichment, lists, signals).
  • First hands‑on experience using Claude.
  • Experience with n8n / Make / Zapier for automation.
  • Paid/tracking skills: LinkedIn Ads, Google Ads, GA4, GTM.
  • Experience with enterprise audiences and complex value propositions.

Why us?

  • Great team with a flat hierarchy, office dogs, and regular events 
  • A dynamic, growing company with short decision-making processes.
  • Comprehensive Onboarding as well as personal and professional integration into our teams
  • Flexible working hours based on trust, with full-time and part-time options
  • Remote work
  • Permanent contract, attractive and performance-based compensation, company pension plan
  • Modern workplace with height-adjustable desks, cloud-based work via Microsoft 365
  • Kitchen & lounge for relaxation, free beverages and many nearby restaurants (meat/veggie/vegan)

About us

The Procuretech Trailblazers. With You and Crowdfox!

The e-procurement solution Crowdfox makes it easy and efficient for companies to improve their procurement processes. This drives digitalization forward and frees up valuable resources, especially in times of skilled labor shortages. As a result, companies can fokus more easily on strategic issues, whether it's ensuring supply, reducing costs and risks, or advancing sustainability. 


The intelligent way to better purchaising! With Crowdfox.

The UTIN® – Unique Trade Item Number – developed by Crowdfox, forms the core of our solution and brings transparency. With over 1 billion data records, Crowdfox makes items fully comparable between all approved suppliers and marketplaces. With ChatCFX - an AI-based chatbot - Crowdfox revolutionizes indirect procurement. ChatCFX allows users to discuss their needs directly instead of browsing catalogs and suggests relevant items to facilitate quick ordering from the SRM system. 

    

Our heart beats at Cologne.

Centrally located in Medienpark. With a strong team (25+ and maybe soon with you), modern technologies, and exciting clients from DAX companies, large enterprises, and the upper mid-market. Since 2021, we have deservedly been among the TOP 100 most innovative companies in German mid-market. To continue being so innovative, we need you!

Get insights into the world of Crowdfox and more information on our website.